Brand voice and copywriting

The same tools we use for bestsellers also work for brands, big or small. Let us help you find the perfect voice to make your business sing.

Good words have never been more important

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Good words have never been more important •

A wooden table holds a yellow pamphlet, a blue pen, a glass of water, a blue striped mug, and some printed papers.

What do I get?

  • Learn the basics of brand voice and how to strategically shape content of all kinds.

  • Deep dive on audience, competitors and examples that are specific to your business and brand.

  • Walk away with the basis of your own brand voice, along with a practical style guide to make sure your voice feels consistent across all platforms.

What is the format?

  • A customised three-hour workshop, delivered either inhouse at your place of business, or in our space at Adelaide Arcade

  • A fun half day of professional development and team building, with plenty of interactive exercises and laughs.

Who is it for?

  • Your marketing team, or anyone in the business who works with words.

How much does it cost?

  • $650 per participant for a minimum of three participants.

photo of two women smiling at a workshop

Why us?

We (Margot Lloyd and Emily Hart) have over two decades of combined experience in publishing and marketing. Emily has worked on books with high profile authors such as Malcolm Turnbull, Erin Phillips and Cam Walker, while Margot has focused on literary work, with editing credits on books listed for most of the major literary awards in Australia. Between the two of us we have worked on custom publications with brands such as Philadelphia Cream Cheese, Haigh’s, ABC, the Country Women’s Association, Adelaide Central Market and the National Motor Museum, helping them shape stories from raw ideas to polished prose. Emily also worked at brand voice agency XXVI with clients such as NAB, Telstra and Qantas.

Nice words

  • ‘Emily and Margot ran an engaging and personable workshop for our team of writers and designers that struck the perfect balance between theory and application.’

    Kate, Communikate

  • ‘Margot and Em are seriously AMAZING. I could listen to them all day.’

    Amy, Flinders University

  • ‘The session helped connect some dots on areas in my business I knew I needed to improve on, but I didn't know my writing was part of the problem.’

    Jordy, Rumble Studio

  • ‘Professional learning is usually a soulless nightmare and this was very nourishing.’

    Seren, Australian Education Union

  • 'Indie Publisher Pink Shorts Press Wants To Help Businesses Combat "Professional Vague AI Voice"'

    Fredrika Stigell, B+T

Frequently asked questions

  • Yes! We’ll ask you to provide some examples of copy from across your organisation to make sure that our conversations and exercises are tailored to your needs and your industry.

  • We prefer running courses in person where we can – it’s lovely to be in the same room. But if you’re not based near Adelaide, we’re also happy to run courses online.

  • Most of our courses are designed to be delivered in half-day blocks, but we can also break them into three shorter sessions, especially for online delivery. We are also happy to talk to you about custom session designs to suit your team’s needs, including for conferences, lunch-and-learns and team-building days.

  • We do sometimes run open courses that anyone from any industry can sign up to. Please fill in the enquiry form or send us an email if you’d like to register your interest.

  • Most of our courses are costed at $650 + GST per person. We do offer discounts for larger groups (eight or more participants) and multi-course bookings, for First Nations participants and in other cases where price may be a barrier. Please always feel free to get in touch.

  • We love talking about the publishing process, including workshops in pitching or editing for fiction and non-fiction. If you’re from a library, writers’ centre, festival, school or other organisation, please get in touch.

If you’ve got a bigger story to tell, we also work with businesses and organisations on custom publications. We’d love to work with you to make something special.

Proudly South Australian

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Loudly independent

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Proudly South Australian • Loudly independent •