Brand voice and copywriting
Most of us focus on colours and logos when it comes to brand, but your ideas are only as good as your storytelling, and consistency is key. That’s where brand voice and copywriting come in. Pink Shorts Press have endless experience in helping people shape their words on the page. The same techniques that work for bestsellers can work for brands.
Good words have never been more important
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Good words have never been more important •
Why do I need it?
Learn the models of brand voice and how you can strategically shape content of all kinds.
Sharpen your copywriting and editing skills to make sure your words are always concise and compelling.
Deep dive on audience, competitors and examples that are specific to your business and brand.
Walk away with the outline of a practical style guide to make sure voice and copy feel consistent across all platforms and communications.
Who is it for?
Marketing specialists, content creators, business founders, or anyone who works with words.
What is the format?
A customised three-hour workshop, offered in-person or online, delivered by Pink Shorts Press founders and professional editors Margot Lloyd and Emily Hart. It’s a fun half day of professional development and team building, with plenty of interactive exercises and laughs.
Why us?
We (Margot Lloyd and Emily Hart) have over two decades of combined experience in publishing and marketing. Emily has worked on books with high profile authors such as Malcolm Turnbull, Erin Phillips and Cam Walker, while Margot has focused on literary work, with editing credits on books listed for most of the major literary awards in Australia. Between the two of us we have worked on custom publications with brands such as Philadelphia Cream Cheese, Haigh’s, ABC, the Country Women’s Association, Adelaide Central Market and the National Motor Museum, helping them shape stories from raw ideas to polished prose. Emily also worked at brand voice agency XXVI with clients such as NAB, Telstra and Qantas.
Nice words
Frequently asked questions
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Yes! We’ll ask you to provide some examples of copy from across your organisation to make sure that our conversations and exercises are tailored to your needs and your industry.
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We prefer running courses in person where we can – it’s lovely to be in the same room. But if you’re not based near Adelaide, we’re also happy to run courses online.
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Most of our courses are designed to be delivered in half-day blocks, but we can also break them into three shorter sessions, especially for online delivery. We are also happy to talk to you about custom session designs to suit your team’s needs, including for conferences, lunch-and-learns and team-building days.
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We do sometimes run open courses that anyone from any industry can sign up to. Please fill in the enquiry form or send us an email if you’d like to register your interest.
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Most of our courses are costed at $650 + GST per person. We do offer discounts for larger groups (eight or more participants) and multi-course bookings, for First Nations participants and in other cases where price may be a barrier. Please always feel free to get in touch.
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We love talking about the publishing process, including workshops in pitching or editing for fiction and non-fiction. If you’re from a library, writers’ centre, festival, school or other organisation, please get in touch.
If you’ve got a bigger story to tell, we also work with businesses and organisations on custom publications. We’d love to work with you to make something special.
Proudly South Australian
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Loudly independent
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Proudly South Australian • Loudly independent •